Paid Media Specialist
Porto Alegre
KTO – Marketing /
Full-Time /
Remote
Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction.
At KTO.com, we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience.
KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.
We are looking for a motivated PPC Specialist to support the planning, execution, and optimization of paid media campaigns, primarily within Google Ads (Search, Performance Max, Demand Gen, App, and YouTube), alongside other paid channels including Apple Search Ads. The role involves working with the PPC team to manage campaigns, analyze performance, research placements and competitor activity, and identify opportunities to improve acquisition and efficiency across all channels, within KTO's regulated iGaming environment.
Key Responsibilities
Set up, manage, and optimize Google Ads campaigns (Search, PMax, Demand Gen, App, YouTube) and Apple Search Ads to meet performance goals.
Conduct keyword and competitor research to improve targeting, relevance, and positioning.
Create and test ad copy, creative, and landing pages, coordinating A/B tests to improve conversion rates.
Analyze performance (CPA, CTR, CVR, ROAS), identifying trends and optimization opportunities across keywords, audiences, and placements.
Manage budget pacing, spend tracking, and quality assurance across platforms.
Build and maintain reporting dashboards, translating data into insights and recommendations for stakeholders.
Collaborate cross-functionally and ensure campaigns comply with brand, Responsible Gaming, and regulatory standards.
Conduct keyword and competitor research to improve targeting, relevance, and positioning.
Create and test ad copy, creative, and landing pages, coordinating A/B tests to improve conversion rates.
Analyze performance (CPA, CTR, CVR, ROAS), identifying trends and optimization opportunities across keywords, audiences, and placements.
Manage budget pacing, spend tracking, and quality assurance across platforms.
Build and maintain reporting dashboards, translating data into insights and recommendations for stakeholders.
Collaborate cross-functionally and ensure campaigns comply with brand, Responsible Gaming, and regulatory standards.
Main Requirements
- Hands-on experience with Google Ads: campaign structure, keyword research, text ads, bidding strategies, and Search / PMax / Demand Gen / App / YouTube campaigns.
- Proficiency in Google Ads and BI reporting, including building reports, pivot tables, and VLOOKUP in Excel or Google Sheets.
- Solid understanding of key acquisition metrics: CPA, CTR, CVR, ROAS, and budget pacing.
- Strong problem-solving and communication skills.
- Ability to manage multiple stakeholders and collaborate across departments.
- Detail-oriented, with a focus on campaign performance and continuous improvement.
- Ability to stay organized and manage multiple campaigns, priorities, and deadlines in a fast-paced environment.
- Eagerness to learn, test, and develop expertise in performance marketing.
At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change!
KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring a secure and regulated environment for our operations.
Participation is prohibited for:
Individuals under 18 (eighteen) years of age;
Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
- Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:
- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
- Athletes participating in competitions organized by entities within the National Sports System;
Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
