Head of Affiliates
Porto Alegre
Marketing – Growth & Digital Acquisition /
Full Time /
Remote
Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction.
At KTO.com, we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience.
KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.
We are looking for a dynamic and strategic Head of Affiliates to lead and grow our affiliate marketing program. This role will be responsible for managing affiliate partnerships, driving customer acquisition through the affiliate channel, and maximizing ROI. The ideal candidate will have a deep understanding of affiliate marketing, strong leadership skills, and a proven track record of scaling affiliate programs. As the Head of Affiliates, you will lead a team, working closely with marketing, product, and finance teams to ensure alignment with the company’s broader growth strategy.
MAIN RESPONSIBILITIES
- Develop and execute a comprehensive affiliate strategy to drive growth, customer acquisition, and revenue.
- Manage the overall performance of the affiliate program, including recruitment, activation, and retention of top affiliates.
- Identify and establish partnerships with high-value affiliates and networks to expand the company’s reach in key markets.
- Build and maintain strong relationships with affiliates to ensure ongoing collaboration and mutual benefit.
- Act as the primary point of contact for key affiliates, providing them with support, resources, and insights to optimize their performance.
- Negotiate and manage commercial agreements with affiliates, ensuring competitive terms that align with business objectives.
- Lead, coach, and develop a team of affiliate specialists, setting clear goals, monitoring team performance, and providing guidance to ensure program objectives are met.
- Foster a collaborative and innovative environment within the affiliate team.
- Monitor affiliate performance, analyze campaign data, and generate reports to identify trends, opportunities, and areas for improvement, including financial tracking to ensure transparency and accountability.
- Implement strategies to optimize affiliate traffic, conversion rates, and overall ROI.
- Conduct regular performance reviews with affiliates to identify areas for optimization and improvement.
- Work closely with marketing, product, and finance teams to ensure alignment on campaigns, promotions, and budgeting.
- Collaborate with the legal and compliance teams to ensure all affiliate activities adhere to regulatory requirements and company policies.
- Oversee the affiliate marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Stay updated with the latest affiliate marketing trends, technologies, and best practices.
- Explore new opportunities and channels for affiliate partnerships to enhance the program’s effectiveness.
- Introduce innovative solutions and tools to improve affiliate tracking, reporting, and management.
EXPERIENCE & QUALIFICATIONS REQUIRED
- Proven experience in affiliate marketing, with at least 5 years in a senior or leadership role.
- Strong track record of successfully managing and growing affiliate programs, preferably in the iGaming, e-commerce, or digital marketing industries.
- Experience in recruiting, negotiating, and managing affiliate partnerships.
- Deep understanding of affiliate tracking platforms and tools (e.g., Income Access, HasOffers, or similar).
- Excellent negotiation, communication, and relationship-building skills.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Strong leadership and team management skills, with a focus on developing talent.
- Ability to work in a fast-paced, results-oriented environment, managing multiple priorities and deadlines.
At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change!
Participation is prohibited for:
Individuals under 18 (eighteen) years of age;
Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
- Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:
- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
- Athletes participating in competitions organized by entities within the National Sports System;
Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.
