Paid Media Manager 

Drive Growth Through Data-Driven Paid Media

We're looking for an ambitious and commercially focused Paid Media Manager to join our Group Acquisition Team and play a key role in driving customer acquisition and engagement across multiple international markets. 

This is an exciting opportunity for a paid media specialist who thrives on combining strategic thinking with hands-on campaign management. You'll take ownership of paid search activity across a portfolio of markets while exploring opportunities across emerging channels including paid social, programmatic advertising, and AI-driven marketing solutions.  

What You'll Be Doing 

 *Develop, execute, optimise and report on paid media campaigns across multiple markets.

*Own paid search strategy and performance for your markets, driving sustainable customer acquisition and commercial growth. 

*Collaborate with local marketing teams to align channel strategies with market growth objectives. 

*Analyse campaign and business performance, translating data into actionable insights and recommendations. 

*Lead campaign measurement, tracking and reporting, ensuring stakeholders have visibility of performance and opportunities. 

Drive continuous optimisation through audience targeting, bidding strategies, budget management and testing. 

*Design and evaluate testing programmes, including incrementality testing, in partnership with data teams. 

*Build strong relationships with internal stakeholders, agencies and platform partners. 

*Leverage automation, AI tools and scalable processes to improve campaign effectiveness and operational efficiency. 

*Stay ahead of industry trends and emerging opportunities within the paid media landscape. 

What We're Looking For 

*Proven experience as a Paid Media Manager, PPC Manager or similar role in-house or agency-side. 

*Deep expertise in Google Ads and strong SEM/PPC knowledge. 

*Experience managing large, complex accounts and delivering against commercial growth targets. 

*Strong analytical skills and confidence using tools such as Google Analytics 4 and Excel. 

*Experience utilising automation, scripts, AI tools or AI agents to improve campaign performance and efficiency. 

*Excellent stakeholder management and communication skills. 

*Strong project management and organisational abilities. 

*A commercial mindset with a collaborative approach and attention to detail. 

Bonus Points If You Have 

*Experience with Meta Ads or other paid media channels beyond search. 

*Experience in multi-location or location-based businesses. 

*Background in veterinary, healthcare, pet care or other service-led sectors. 

*Knowledge of Google Tag Manager, Looker Studio or Power BI. 

*Additional language skills including French, German, Dutch, Swedish, Norwegian or Finnish. 

*Experience with Microsoft 365. 

*Knowledge of BigQuery, SQL, Python or other data analysis tools. 

Why Join Us? 

You'll be joining a high-performing acquisition team where innovation, experimentation and data-driven decision making are central to success. This role offers the opportunity to make a measurable impact on business growth, work across international markets and help shape the future of paid media through emerging technologies and AI-driven solutions. 

If you're passionate about performance marketing, thrive on delivering results, and want to be part of a team that's constantly pushing the boundaries of digital acquisition, we'd love to hear from you.