Marketing Manager
Zürich
Distribution – Brand & Marketing /
Full-time /
Hybrid
🍇 About grape:
Our entrepreneurial spirit drives us in what we do and what we are passionate about. Our mission is to become the premier health partner in the insurance business. Recognising the need for innovation in the traditional employee insurance model we are set to revolutionize the employee insurance industry. We help companies support people before and after they get sick and to make more of their time. Our insurance solutions reduce monotonous and manual work for employees, doctors, HR & payroll managers. As we strive to lead a technology-driven transformation, we put employees first.
At grape we pride ourselves on our people and our culture. We continue to grow fast and that’s where you come in. Our team is dynamic, diverse and full of creative ideas. Want to join? We can’t wait to get to know you!
🚀 Your role:
As a (Field) Marketing Manager, you'll play a pivotal role in driving grape’s regional presence and accelerating our sales pipeline. With a strategic mindset and creative execution, you’ll adapt marketing initiatives to resonate with our audience in different Swiss regional markets, creating compelling campaigns and ensuring alignment with our brand identify. You’ll work closely with sales, external partners, and the wider brand&marketing team to build and deliver initiatives that educate, engage, and convert. From event execution to content creation, your work will directly impact grape’s mission to transform employee insurance.
🔍 What you’ll do:
- Develop regional (DE/FR) and account-based marketing (ABM) programs that align with sales goals
- Focus on creating personalized marketing strategies that drive engagement, accelerate deal cycles, and enhance customer relationships
- Plan and execute impactful regional events, ensuring on-time delivery and within budget
- Design and execute tailored campaigns, leveraging personalized content, digital marketing and direct mail to address the specific needs of each account
- Collaborate with Sales to create and deliver materials that empower our sales team to grow inbound and outbound opportunities - identify target accounts, understand buyer personas, and create account-specific value propositions
- Produce engaging content for our website that attracts and converts target audiences
- Leverage tools like Google Analytics, ABM platforms, CRM systems, and analytics tools to identify target accounts and track engagement to measure performance and optimize strategies
🛠️ What you’ll need:
- You bring a combined 5 years of experience in Sales and Marketing either from the insurance sector or from a high growth industry
- Experience in field or regional marketing, with a strong focus on events, pipeline growth, sales cycles, and customer journeys
- Demonstrated success in planning and managing events that drive engagement and conversions
- Ability to adapt digital and content marketing initiatives for a regional audience (DE/FR).
- A self-starter mindset with exceptional project management skills and attention to detail
- As a plus, hands-on experience with paid and organic acquisition channels (e.g., PPC campaigns, lead generation, SEO)
- Solid knowledge of analytics tools like Google Analytics and the ability to report actionable insights
- Fluent English, with strong communication skills German. French as a plus.
💡 What you’ll learn:
- Enhance your expertise in regional marketing strategies, balancing brand alignment with local relevance
- Build impactful marketing campaigns that educate, engage, and convert
- Work cross-functionally with dynamic teams and external partners to deliver high-impact results
- Expand your skills in analytics, campaign optimization, and audience insights.
🤝 What we offer in return:
🪴 Empowering workplace: Join a passionate team and an empowering workplace where you are given the ownership, tools, and support to make decisions and take initiative. Together we grow and build innovative solutions.
💻 Hybrid Setup: Enjoy the flexibility of our hybrid work schedule, with the freedom to work remotely or from our office in Zurich. On Thursdays, our team day, we meet together in our Zurich office.
⏳Flexible Working Time: You can distribute your working hours the way you want to.
🧠 Learning Budget: We support you in improving your skills, acquiring new knowledge and advancing your career. We also allocate a CHF 1'500.- budget annually
❤️🩹 Well-being: Work-life balance is important to us and we foster a supportive work environment. We support you with mental health sessions and offer discounts to keep you happy & healthy.
🎫 Team Events: Every 2 months we all gather for fun and engaging events where we can connect and bond with our colleagues.
✈️ Team Retreats: Twice a year we travel somewhere nice to bond with our colleagues.
🚂 Travel & Commute: We will cover your SBB half fare card, so we can spend some time together in the office.
🌴 Paid Vacation: You get 5 weeks (25 days) of paid vacation every year.
🏁 Our Recruitment Process
We place particular emphasis on four areas when making our selection decision: professional and technical skills, mindset & values. We evaluate these through the following steps:
Step 1 - Your Motivation
To get to know you better, we invite you to a 30-minute motivational interview with our Talent Acquisition Team
Step 2 - Role Fit
In the first interview, we assess how well your qualifications and skills align with the role requirements. This discussion will take place with your potential Hiring Manager
Step 3 - Case Study
For roles with higher technical demands, we will invite you to complete a case study or technical assessment. This allows us to better evaluate your specific skills and problem-solving abilities
Step 4 - Our Company Culture
In a final interview, you will learn more about our company culture, and we will assess how well your values and mindset align with our organization.
Our diverse experiences, perspectives, and voices make us the company we are, and we would love to learn more about you!
