Paid Search & Programmatic Manager

Cambridge /
Commercial – Digital Marketing /
Frontier is an established, market leading independent developer and publisher of videogames for PC and consoles. Founded in 1994, we are based in the world-leading technology cluster and historic city of Cambridge, England. With a growing team of over 700 talented people, we are passionate about creating innovative genre-leading games and authentic worlds for our communities of players.  
We have achieved serial successes across a wide variety of titles including Elite DangerousPlanet CoasterJurassic World Evolution and Planet Zoo. We are continuing to grow our team to support our existing portfolio and an exciting and ambitious future roadmap, which includes the development of both own-IP titles and licensed-IP titles. Our IP-license partners include Universal (Jurassic World), Formula 1 and Games Workshop (Warhammer).We are also growing our team to continue the expansion of Frontier Foundry, our publishing label for games developed by carefully selected partner studios. 
We have a modern spacious studio located on the Cambridge Science Park in the heart of the Cambridge tech hub. For those who wish to relocate to the Cambridge area and work either entirely in the studio or flexibly between the studio and home, we can provide generous financial and practical support to facilitate your move. We are also able to offer remote working for those who would prefer to work almost exclusively from home or who are unable to relocate. We can discuss your preferences with you during the recruitment process.   

Purpose of the role
We have a fantastic new opportunity for a Paid Search & Programmatic Manager to join our talented and growing Digital Marketing team. You’ll be joining during a period of significant growth at Frontier and will be responsible for the day-to-day running and management of our paid search and programmatic marketing campaigns.


    • Manage paid search and display campaigns across all Frontier & Frontier Foundry titles
    • Deliver programmatic advertising across all Frontier and Frontier Foundry titles
    • Build and deliver Paid Search and display campaigns through Google Adwords and Youtube to engage with new & existing customers
    • Build and deliver programmatic campaigns that drive ongoing engagement and remarketing
    • Develop and implement a clear A/B Testing roadmap across paid and programmatic advertising platforms
    • Regular evaluation of our marketing campaigns, to optimise to best practice guidelines
    • Manage the day-to-day relationship with Google and external programmatic advertising agencies
    • Identify new opportunities to engage with existing and new audiences for prospecting and retargeting
    • Explore new opportunities to monetize programmatic and paid search marketing for our range of titles.

About you

    • Previous experience running Paid Search and Programmatic marketing campaigns
    • Experience working on global marketing campaigns
    • Strong data analytics skills
    • Strong experience in Excel and other reporting tools
    • Experience in implementing marketing campaign tracking
    • Experience in working in Gaming industry would be an added benefit but is not essential
    • Experience or knowledge of additional marketing disciplines would be beneficial.
What we can offer you
We offer the chance to work with talented and passionate people, developing and publishing sophisticated and enduring games in a creative and collaborative environment. We love what we do, and we work hard to provide outstanding experiences for our player communities. Frontier rewards this passion and determination by sharing in the company’s success and by supporting our teams to keep doing what they love.

Well-being is a big focus at Frontier and we are continually evolving how we can support our staff. We encourage a healthy work/life balance and host a range of well-being activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, pension, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity package, in-house subsidised catering, support with relocation, a Cycle to Work scheme and free bike servicing, and social events.

We welcome and encourage applications from qualified candidates regardless of sex, race, disability, age, sexual orientation, gender identity, marriage or civil partnership, pregnancy or maternity, religion or belief.