Influencer Manager

Cambridge / Hybrid
Publishing – Public Relations /
Permanent /
Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap. 

We have an exciting opportunity in our Influencer team for someone passionate about working in the influencer space on a global level. You’ll lead, development and execute influencer plans and strategies, both paid and organic, across our entire portfolio of games, as well as maintaining day-to-day operations.
We’re looking for someone who has a passion for gaming and for all things influencer related, who can work collaboratively with teams and stakeholders both internally and externally, who can be creative, and would like to work in this growing, and fast-paced part of our industry.

This role can be on a hybrid working basis, which means you’ll have the opportunity to spend time working both in the studio and at home. We can provide a comprehensive relocation support package as part of any offer, should you need to relocate.  


    • Develop and implement long term engagement strategies and ideas
    • Build and develop meaningful relationships with influencers, agencies, key stakeholders, vendors etc across a wide ride of platforms
    • Develop influencer strategies (paid and organic) across our portfolio of games  
    • Preparation of SOW (Scope of Work) documents for influencers and agencies, raising POs when required
    • Work with internal and external teams, agents, and agencies to select and implement influencers for paid activity, including setting and tracking KPIs
    • Monitor and report influencer coverage following completion of influencer plans
    • Work with the team to develop creative ideas and lead campaign planning
    • Execute influencer strategies from start to finish across multiple products simultaneously
    • Create and present influencer plans and ideas to key stakeholders
    • Provide support with organising events which include creative influencer elements as well as compiling, sending, and tracking invitations and postal lists for influencers
    • Support the team at events, greeting and building relationships with influencers and key stakeholders
    • Support with the running of platforms such as Keymailer
    • Support in the day-to-day management of Frontier’s Influencer Portal and Influencer Partner Programs


    • Passion for gaming, the industry and following gaming influencers and trends
    • Previous experience within the games industry. Experience specific to the influencer space i.e. in a previous influencer dedicated role, isn’t necessary, but an understanding of publishing, community and/or PR in the games industry is required
    • Interest and knowledge in the influencer space which includes a strong knowledge of platforms such as YouTube, Twitch, TikTok, social media etc.
    • Passionate about finding and supporting creators and influencers from a wide range of diverse backgrounds
    • Able to travel internationally 
You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players. 
Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.  
We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events. 
We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.