Lead Product Manager

London /
Product & Data /
/ Hybrid
About us 
Dealing with death is hard, and here at Farewill we are on a mission to change that. We use technology to seamlessly connect beautifully designed online experiences with world-class human support that makes every death a simple, affordable, brighter goodbye. We started in December 2016 when we launched our online wills business. Since then we’ve launched our probate and funeral businesses, raised £700m+ in pledged income for Charities, built a team of 70 Farewillians, and raised capital from some brilliant investors. We’ve won a tonne of awards and have through-the-roof NPS & Trustpilot scores.

The role
For generations, writing a will has been a slow, expensive and inconvenient process. We created Farewill to change that, and we’ve helped hundreds of thousands of people across the UK to make a will. Farewill is the UK’s largest and most loved will provider, blending innovative products with smart technology and outstanding customer service. We’ve been awarded National Will Writing Firm of the Year for the last 4 years running, but we know there’s more we can do. We’re looking for an energetic product lead to take our hero offering to the next level. 

The Lead Product Manager will report directly into our Chief Commercial Officer, working together to translate company strategy into product strategy. The role will be a leader of Farewill’s wills product, and part of the leadership team.


    • Own the product roadmap for wills, driving the full product lifecycle from discovery through to delivery  
    • Lead a cross-functional team across engineering, design, and content
    • Collaborate with stakeholders across the organisation, bringing together legal, operations, marketing, and commercial leads to ensure robust and coherent end-to-end customer journeys
    • Build world-class features that drive company and business-level KPIs, for example:
    • Develop internal tooling for our team of will specialists, making will checking ever more efficient while safeguarding customers and improving our cost to serve
    • Improve wills lifetime value through development of Farewill’s subscription offering, as well as cross-sell journeys to our suite of other products
    • Expand our addressable market and drive revenue by adding new asset classes and will types to our online journey

About you

    • You’ve built and maintained a compelling product roadmap and backlog to drive growth, engagement and brand loyalty
    • You’re clear, succinct, and direct; verbally and in writing
    • You’re comfortable with the ambiguity that comes from working in a fast-paced scale-up and able to adapt to changing business and market needs
    • You’re used to leading cross-functional working groups including engineers, analytics, designers, operations and legal 
    • B2B2C experience a bonus


    • A competitive salary of £70-£95k plus stock options
    • 28 days of annual leave plus the usual public holidays
    • Personal development budget of up to 3 days and £1000 per year
    • Regular Passion Talks, team socials & company-wide events
    • A chance to make a meaningful contribution to people's lives and deaths
    • And much more!

Our hiring process

    • You’ll have an initial conversation with our People Ops Lead. She’ll be keen to learn more about you and your experience, and will tell you all about Farewill  
    • You’ll then spend time with our Chief Commercial Officer and VP Engineering so we can talk in more depth. This will include an exercise so you can demonstrate some of your skills 
    • We will have you meet our founder and CEO so you can get an even better feel for our company and cultureAs a final step, you'll meet some of the people you will work the closest with (Head of Partnerships, Creative Director and one of our Senior Engineers).
    • If all goes well, we’ll make you an offer and hopefully it won’t be long until you join us!
Making your application as smooth as possible:

If this sounds like what you’d love to be doing, we can’t wait to hear from you. If you’re not sure that you exactly fit the above criteria, get in touch anyway. Ability and attitude is just as important as experience.
At Farewill, our mission is to change the way the world deals with death - to make it simple, personal, fairly-priced & accessible to everyone. To do that, we want to build a workplace that’s great for everyone, that celebrates diversity in all its forms, and where everyone who works for us is treated fairly, equitably and respectfully.
We believe flexibility is important, so we’re happy to chat to you about flexible working options. If you need any adjustments in our interview process to help set you up for success, then please let us know.