Lead User Researcher

London /
Content Research Design /
Company Mission

Hello, we're Farewill and we're out to change the way the world deals with death.

All of us are going to die. It’s a fundamental, tragic, romantic part of what it is to be human - but the industry that sits on top of it isn’t designed to help us make the most of it. We challenge this status quo by building great product experiences that make dealing with death simpler, more personal, fairly-priced & accessible to everyone.

We believe that by equipping people to navigate some of life’s hardest moments, we bring families together, help individuals face up to the fact that they’re going to die, and make life, while it lasts, more meaningful.

About us

We're the UK's biggest (& favourite) will writer, top rated probate provider, and one of the leading funeral companies in the country. Backed by top investors, in the last 24 months we've:

- Averaged a Net Promoter Score (NPS) of 82
- Hit 10,000 Trustpilot reviews at 4.9/5
- Grown revenue 800%
- Closed our £20 Series B
- Won Consumer Business of the Year, Economic Innovator of the Year, Employer of the Year, and more!
- Ranked #3 in the UK's 100 Most Innovative & Disruptive Businesses
- Raised over £600m for charity

If you fancy reading more about our team and culture, have a browse here!

The role

You’ll be working on the fascinating, difficult problem of death. You’ll tackle challenging briefs in an industry that has seen little innovation. And in doing so, help people through some of the most difficult times in their lives. 

As well as working day to day in a multi-disciplinary product team, you’ll be joining a newly re-formed content, research, and design (CRD) guild. Right now we are one product designer, marketing designer, content designer, copywriter, and Creative Director.

As Farewill’s lead user researcher, you will:

    • Take responsibility for all aspects of user research and qualitative insight
    • Run high-impact research to support innovation and product development 
    • Support the wider Farewill team in making customer-focussed decisions, balancing the business requirements with customer needs 
    • Involve key stakeholders at every stage of research: from asking the right questions through to fieldwork and analysis
    • Manage our research and insights repository
    • Contribute to the culture of the CRD team and Farewill

Who you are:

    • Keen to lead user research within an organisation as an individual contributor
    • Strong experience in applying a wide range of qualitative and quantitative user research methods
    • Comfortable managing multiple priorities, balancing speed with rigour
    • Enthusiasm for improving teams’ understanding of accessibility and inclusion, experience running studies to understand access needs
    • Able to take problems and formulate appropriate research plans to answer them
    • Experience with in-depth qualitative research on sensitive topics, from safeguarding, recruitment, interviewing, analysis, and data protection 
    • Tackles emotive subjects sensitively and puts others at ease
    • Self-motivated and organised with strong documentation skills

Nice to have:

    • Previous work with elderly or vulnerable customers 
    • Experience working in a fast paced scale-up environment

What we offer:

    • £65k - £80k salary plus generous stock options
    • 28 days of annual leave plus the usual public holidays
    • Flexible working including when you start & end your day
    • Personal development budget of 3 days and £1,000 per year
    • Regular ‘passion talks’ and a range of team socials
    • Santander cycles membership
    • A chance to make a meaningful contribution to people's lives and deaths
Making your application as smooth as possible:

If this sounds like what you’d love to be doing, we can’t wait to hear from you. If you’re not sure that you exactly fit the above criteria, get in touch anyway. Ability and attitude is just as important as experience!

At Farewill, our mission is to change the way the world deals with death - to make it simple, personal, fairly-priced & accessible to everyone. To do that, we want to build a workplace that’s great for everyone, that celebrates diversity in all its forms, and where everyone who works for us feels like they can be themselves, bring their whole selves to work, and be treated fairly, equitably and respectfully.

We believe flexibility is important, so we’re happy to chat to you about flexible/remote working options. And, If you need any flexibility or adjustments in our interview process - to help set you up for success - then please let us know too.