Growth Lead
London
Marketing – Marketing /
Full Time /
On-site
Easol is the leading all-in-one ‘experience commerce’ platform built to power experience businesses including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run their business on their terms.
Easol has deep roots in experiences. The platform was founded by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first-hand while setting up and growing their own experience business including Rise, Europe’s biggest Snowsports and music festival, and Beyond Adventures, a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish archipelago.
The Role
As a Growth Lead you will play a crucial role in driving Easol’s growth opportunities, owning and developing strategies to generate and nurture qualified B2B leads.
This will initially be a stand-alone, hands-on role working directly with the Co-Founders - CEO and Chief Creative Officer - with the opportunity to build and lead an internal growth team made up of performance marketing, design and development.
This role requires a proven individual with a track record and passion to achieve growth in early-stage (series A), B2B / SaaS start-up businesses. You aren’t afraid to move quickly and experiment, defining and executing growth plans, optimising the revenue funnel, and ensuring a strong focus on both the US and UK markets.
A role packed with exciting challenges and opportunities, join us in driving the growth journey and implementing the strategies to take Easol to the next level.
Responsibilities
- Working closely with the leadership team to define and implement the growth plans for Easol
- Responsible for planning and building a scalable and repeatable model for demand generation, considering the specific needs and dynamics of both the UK and US markets
- Implementing account-based marketing strategies that not only target high-value UK accounts but also penetrate key markets in the US, combining sales and marketing expertise
- Continuously develop creative experiments to drive customer acquisition, customer engagement, and retention
- Analysis of product, sales and marketing data, enabling all growth initiatives to be based on data-driven conclusions
- Assessing and implementing ways in which to shorten our sales and onboarding cycle for creators
- Analysis of customer behaviour and driving growth through feedback to the product development team to enable features to drive further growth
- Deep understanding of the customer base to design a marketing approach that resonates with the target audience
Qualifications and Requirements
- Strong experience in B2B growth / performance marketing related roles in a SaaS environment
- Previous experience scaling up a business from Series A to Series B
- A very good understanding of both the UK/EU and US markets
- Curiosity and passion about all things lead acquisition, growth and account based marketing
- Strong analytical skills with the ability to make sense of data
- Experience using data analysis and processing tools
- Highly comfortable with tools and technologies - e.g. hubspot, mailchimp, and analytics platforms including GA and FB Business Manager
- The ability to move quickly and experiment
- Experimental at heart; embracing failure to use results and draw on actionable conclusions
- You are highly empathetic and have excellent written and verbal communication skills
About You
- You enjoy building and championing relationships with customers and internal stakeholders.
- You find meaning and pleasure in helping others succeed.
- You are hands-on with an attitude that no tasks is too small for you.
- You have an incredible drive for success and a high work ethic.
- You are process-oriented and always show meticulous attention to detail.
- You love to work in a competitive and fast-paced environment and have a natural sense of urgency. You don't wait around for opportunities to come to you, but you actively seek them out.
- You are a team player who is compassionate, friendly and always seeks to empower others and learn from others.
- You are organised, have excellent time management skills and know what key priorities you need to focus on.
- You are adaptable and have a huge and never-ending desire to learn and improve.
- Our business is changing and growing fast and along with it are the demands and skills needed to succeed. You believe in the growth mindset and have no doubt that you can learn and develop almost any skill.
- You are passionate about experience travel and adventure. You are likely to spend your holidays kitesurfing in Sri Lanka, hiking the Nepalese mountains or at an alternative music festival.
£100,000 - £120,000 a year
What you’ll enjoy at Easol
🧠 You'll have real visibility of what's happening in the business. We have weekly company meetings, where we all get together to discuss our wins, learning opportunities, our goals and direction.
🗣 There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas - no egos here!
🌏 You'll have access to our incredible perks, such as a company-funded "deep week", where you can travel to a destination of choice and have dedicated time to focus on a project that is important to you without distraction.
💰 In addition to that, we offer a monthly contribution towards a gym membership and your mobile phone contract, an annual personal development budget, support to choose your own equipment and a lot more.
✈ You’ll have 33 days of holidays, inclusive of public holidays.
🌱 Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive.
What you’ll enjoy at Easol
🧠 You'll have real visibility of what's happening in the business. We have weekly company meetings, where we all get together to discuss our wins, learning opportunities, our goals and direction.
🗣 There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas - no egos here!
🌏 You'll have access to our incredible perks, such as a company-funded "deep week", where you can travel to a destination of choice and have dedicated time to focus on a project that is important to you without distraction.
💰 In addition to that, we offer a monthly contribution towards a gym membership and your mobile phone contract, an annual personal development budget, support to choose your own equipment and a lot more.
✈ You’ll have 33 days of holidays, inclusive of public holidays.
🌱 Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive.
