Senior Director of Sales Development

Boston
Growth & Marketing Department – Business Development Team /
Hybrid
We are seeking a dynamic and experienced Senior Director of Sales Development to lead our global teams of BDRs and SDRs. The ideal candidate will be a strategic thinker with a proven track record of driving revenue growth in the Enterprise SaaS industry through effective team management, lead generation strategies, and collaboration with sales and marketing teams.Responsibilities:Team Leadership:Set up a global organizational structure to provide coverage of three major regions: Americas (North America, LATAM), Europe (UK, France, Germany, Poland), and APAC/MEA (UAE, KSA, Australia, and Indonesia). Lead and mentor a global team of BDRs and SDRs (15+ professionals) to achieve and exceed targets for lead generation, pipeline creation, and revenue growth.Introduce a holistic system of ongoing coaching and skills improvement for the team.Establish a culture of high performance and continuous professional growth.Business Development Strategy:Develop and execute comprehensive outbound business development strategies to drive enterprise pipeline growth and expand market reach.Monitor TAM penetration progress. Conduct deep analysis and provide ongoing feedback on key metrics regarding markets, personas, and outreach strategies. Participate in the ABM process. Collaborate with sales and marketing teams to align business development efforts with overall company goals and objectives.Process Optimization:Maintain state-of-the-art inbound lead qualification and hand-off process. Develop and maintain business development playbooks for different verticals (financial services, manufacturing, etc.) and regions. Own outreach technology stack (Creatio CRM automation, Apollo, Lusha, etc.). Continuously evaluate and optimize lead generation processes, tools, and technologies to improve efficiency and effectiveness.Implement best practices and standard operating procedures to streamline workflows and maximize productivity.Pipeline Management:Own outreach pipeline number. Oversee the management of the sales pipeline, from lead generation to opportunity conversion, to ensure a steady flow of qualified leads and opportunities.Work closely with sales leadership to prioritize leads and opportunities and track progress through the sales cycle.Performance Analysis:Monitor and analyze key performance metrics, such as lead conversion rates, pipeline velocity, and revenue attribution, to identify areas for improvement and inform strategic decision-making.Generate regular reports and dashboards to communicate performance metrics and insights to senior leadership.Qualifications:Proven track record of success in business development or sales roles within the SaaS industry, with at least 5 years of leadership experience in Sales Development.Knowledge of Enterprise sales process. Knowledge of Business Applications markets. Profound experience leading high-performing BDR/SDR teams (at least 15 people) in high-growth environments.Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable strategies and initiatives.Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.Proficiency in CRM software, marketing automation tools, and other sales and lead generation technologies.Bachelor's degree in Business Administration, Marketing, or a related field. What you should expect from us:The award-winning product (a Leader in Gartner Quadrants) to be proud of.A remote-first hybrid model: while giving plenty of space for concentration and personal working habits, we encourage regular meetings in one of our five hubs worldwide.Culture of genuine care, ownership, dedication, and high standards (learn more here).A vibrant corporate life: enjoy the opportunity to explore your teammates' cultures in online and offline events, participate in sports competitions, enjoy art master classes, and create your new favorite memories at our parties.Caring for your health: Creatio offers several options for medical insurance together with our medical partner.Creatio offers all team members competitive pay.Paid leave options for life-qualifying events, sicknesses, etc.