HR Brand Manager
Remote - European Region
Commercial Division – Marketing and PR /
Full-time /
Hybrid
CoinsPaid offers ready-to-use crypto payment solutions tailored to business’ every need. Standing at the forefront of mass adoption, our products help businesses gear up for the new era of digital assets. We showed a tremendous growth in terms of transactions and volumes since 2019 and in 2023 were marked by Forbes as the "Best Crypto Payment Gateway for High-Volume Transactions".
Headquartered in Estonia and having 3 international hubs, we are still a remote-first company with employees working from 30+ countries around the world. At CoinsPaid, we are passionate about crypto, fintech and are putting great effort into building a team that will get the world ready for every-day crypto use. If these feel close to you - give us a shout!
We are looking to straighten the brand division within the marketing department with a dynamic and results-driven HR Brand Manager with a passion for enhancing CoinsPaid branding within the technology sector, particularly in the rapidly evolving cryptocurrency landscape. Seeking to leverage expertise in talent acquisition, employee engagement, and strategic communication to attract top-tier IT professionals and foster a strong organisational culture. Committed to promoting the company's innovative mission and values while driving initiatives that enhance employee satisfaction, diversity, and inclusion. Eager to contribute to the growth and success of the company by positioning it as an employer of choice in the competitive crypto payment gateway market
Responsibilities:
- Employer Branding Strategy:
- Develop and implement a comprehensive employer branding strategy that aligns with the company's mission and values, particularly in the context of the cryptocurrency sector
- Conduct market research to identify trends and best practices in employer branding within the tech and crypto industries
- Collaborate with recruitment teams to create compelling job descriptions and promotional materials that highlight the unique benefits of working for the company
- Promote the company’s culture, mission, and values through various channels to attract top talent in IT and cryptocurrency
- Develop and manage internal communication strategies to ensure employees are informed about company initiatives, achievements, and opportunities
- Foster a culture of transparency and engagement through offering concepts for regular updates, newsletters, and team meetings
- Work closely with the content unit/CPM on execution of the strategy
- Design and implement employee engagement initiatives that enhance workplace culture and employee satisfaction
- Organise events, workshops, and team-building activities that promote collaboration and strengthen employee relationships
- Coordinate with responsible managers to manage the company’s presence on platforms like LinkedIn, Glassdoor, and other relevant social media channels to enhance CoinsPaid branding.
- Assist in generating ideas for content that showcases employee experiences, company culture, and career opportunities to attract potential candidates
- Monitor and analyse metrics related to employer branding efforts, such as candidate engagement rates, employee satisfaction scores, and retention rates
- Use data-driven insights to refine and improve employer branding strategies over time
- Work closely with other units in the marketing team to ensure consistency in messaging across all external communications regarding the company's brand as an employer
- Align HR branding initiatives with overall marketing campaigns to enhance brand visibility
- Promote diversity and inclusion within the workplace by developing programs and policies that foster an inclusive environment
- Partner with external organisations to enhance outreach efforts to diverse talent pools
- Collaborate with HR teams to enhance the onboarding process for new hires, ensuring they feel welcomed and integrated into the company culture
- Create onboarding materials that reflect the brand’s values and mission
- Develop strategies for managing any potential employer brand crises or negative perceptions in the market, particularly relevant in the fast-paced crypto environment
- Prepare communication plans to address employee concerns or public relations issues effectively
- Stay updated on industry trends, competitor practices, and emerging technologies in HR branding to continuously enhance the company’s approach
- Gather feedback from employees and candidates to identify areas for improvement in employer branding efforts
Talent Acquisition Support:
Internal Communication:
Employee Engagement Programs:
Social Media and Online Presence:
Performance Metrics and Analysis:
Collaboration with Marketing:
Diversity and Inclusion Initiatives:
Onboarding Experience:
Crisis Management:
Continuous Improvement:
Requirements:
- Qualifications and competencies:
- Professional, personable and mature, with the ability to work appropriately with people at all levels of the organisation, including senior executives. Able to foster, enhance and contribute to the team environment
- Skilled communicator, able to convince and articulate verbally and in writing
- Able to deal with multiple priorities and projects and meet deadlines, while getting the job done to the highest standards
- Adept at calmly handling urgent situations as they arise, with the flexibility to adapt to fast-changing dynamics
- Possesses the ability to see the big picture, but also pay tight attention to detail when required
- Highly organised, responsible and attentive to details
- Accessible and company-values oriented
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Proven track record in developing and executing successful employer branding strategies
- A genuine interest in technology and cryptocurrency, with a desire to promote an innovative workplace that attracts top talent
- Familiarity with the latest trends in IT marketing and digital recruitment strategies is a plus
- Experience working closely with HR, employer branding, concepts on related projects and strategies that align with the company’s mission and values
- Excellent verbal and written communication skills, strong presentation skills, with the ability to craft compelling narratives that resonate with target audiences
- Proficient in using social media platforms, digital marketing tools, and HR software to enhance employer branding efforts
- Familiarity with content creation and management for various platforms (blogs, social media, career websites)
- Proven ability to manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail
- Strong organisational skills with a proactive approach to problem-solving
- Skills in organising and coordinating events and travel procedures
- Strong analytical and research skills
- English level - C1
Professional skills:
Nice to have:
- Familiar with managerial softwares is a plus (such as Atlassian, Jira, Confluence)
Why should you choose CoinsPaid?
To become a part of this solid team, passionate about their jobs and the crypto industry as a whole. To feel a great team spirit and meet people supporting each other's growth and development. To become a part of a rapidly developing international company and a crypto payments leader. Only in 2023 CoinsPaid was awarded 8 times:
- Forbes - “Best Crypto Payment Gateway for High-Volume Transactions”;
- The Global Brands Magazine - "Leading Cryptocurrency Payment Solutions - Estonia";
- Baltic TECH Awards - “Blockchain: Company of the Year”;
- Global Payment Innovation Awards - “Best Blockchain Payment Initiative“;
- EGR B2B Awards - “Cryptocurrency Services Supplier 2023 ”;
- EiGE Awards - “Best Payment Provider in 2023”;
- MiGEA Excellence Awards - “Best Crypto Payment Provider”;
- SiGMA Balkans - “Crypto Payment Solution of the Year”.
Solid facts about CoinsPaid:
- Private and profitable company, registered and licensed in Estonia;
- Secure business, with regular financial and regulatory audits;
- Over 9 years of experience in the blockchain development;
- Over €700M processed in crypto monthly;
- Over 1M transactions processed monthly;
- Over 800 merchants accounts serviced;
- Over 220 team members across 30+ countries.
By joining CoinsPaid now, you’ll participate in building the world's best crypto payment ecosystem, conquering new markets, and popularising cryptocurrencies.
Sounds good? Well then, we can’t wait to see your resume!
