CRM Manager
Hammersmith, England
Marketing – Product Marketing /
Permanent, Full-Time /
Hybrid
AnyVan makes moving anything anywhere, easier, more affordable and greener for everyone. With Over 8 million customers across the UK and Europe since our launch over a decade ago, we’re proud to be known as the largest, fastest growing tech company in the logistics industry.
Like many popular marketplaces, we’re asset light – i.e., we don’t own any vehicles or employ any drivers. We work with our transport partners and use technology to disrupt the entire delivery and moving process to optimise the most efficient journeys.
Sustainability is a core part of AnyVan’s mission. We’re proud to say we’ve achieved carbon-neutral status on all our transport moves.
Our marketing team is looking for a CRM Manager to lead all our CRM efforts across the UK and our EU markets. Reporting into the Head of Product Marketing you will have the opportunity to define and execute our company CRM strategy, with responsibility for supporting both conversion rate and lifecycle initiatives and campaigns across channels. You will know what good looks like, and have great knowledge of key tools like HubSpot, and be able to help AnyVan continue to deliver fantastic customer messaging and services in a highly personalised way.
What you'll be doing:
- Define and execute our CRM initiatives on consumer, and supporting our accounts team with engaging our transport partners
- Drive onboarding campaigns to support job conversions across both our UK and EU markets
- Evolve our CRM segmentation to continue to ensure we are targeting and communicating highly personalised messages to customers at the right time
- Create highly engaging and creative campaigns that support and collaborate with the work of others in the marketing team (Brand, Performance, Partnerships etc)
- Help ensure that all initiatives are focused on providing maximum value for customers, while also ensuring positive ROAS for AnyVan by working closely with our product, data and finance teams
- Manage our tools and process across all CRM touchpoints (including website, emails, calls and SMS), to retain health of our services, and help us continue to maximise value from our CRM investment in tools like HubSpot
What you'll need to succeed:
- Experience with both B2C and B2B initiatives as you will support both sides of our marketplace growth
- Ability to work at pace, balancing the need to execute on an organised campaign calendar, as well as capitalise on ad hoc opportunities to comms our customers as they arise
- Deep knowledge of CRM best practices and previous experience with HubSpot
- Collaborative and influential, you can gain buy-in from, and manage relationships with multiple stakeholders across technology and business operations
- Excellent communication skill, you are articulate and can explain complex subjects in simple terms
- Highly commercial, are able to measure and understand the impact of your work on key business metrics such as revenue generation
- A bias to action with a proven track record of getting things done at high tempo
- The ability to commute to our offices in Hammersmith at least 3 days a week
- Strong alignment with our company values (outlined below)
- Please note unfortunately, we are not able to offer visa sponsorship for this role
Perks of the job:
- A highly competitive base salary that reflects your value
- Take a Break: 25 days of holiday plus public holidays, Christmas Eve on us and Long Term Service perks capped at 30days
- Keeping you healthy: In house gym, the opportunity to join Vitality with a hole host of wellbeing benefits and medical cover and enhanced sick pay
- Prepare for the future: The People's Pension with 5% employee and 3% employer contributions
- Family leave: enhanced maternity pay
- Travel: We're 2 mins walk from the tube, partner with Octopus Electric Vehicles and Evans Cycle to Work scheme, and have showers and towels if you cycle!
- Keeping you refreshed: Enjoy an in-house barista and free breakfast every day
- Social Scene: Thursday drinks and regular social activities
- Celebrating Success: 1/4 performance awards with prizes and an annual performance awards - last years winner enjoyed a 4 day all expenses paid trip to the French alps!
- Skills Booster: Opportunity to join a disruptive Technology Leader and be part of a fast-growing, innovative company reshaping the industry
DE&I
In our pursuit of fostering an inclusive and diverse workplace, we invite individuals from all backgrounds to join us in our mission. Together, let's create a culture where every voice is heard, every perspective is valued, and every person is empowered to thrive.
Please note if we are able to support visa sponsorship it will be highlighted in the requirements section of the job advert.
Working Patterns
We are extremely proud of our culture and believe in the many benefits that being in the office provides - all our roles require regular time in our office in Hammersmith.
We do not offer fully remote roles but we support hybrid working wherever possible (3 days in office, 2 days from home). However, to meet the needs of our customers and business operations many of our Operational and Commercial roles are fully office based.
Our Values:
Have fun, get it done
*Work hard, play harder
*Satisfaction in results
*Do the right thing
Progress Over Perfection
*Innovate and disrupt
*Curious and adaptable
*Work quick, learn quicker
One Team Thinking Big
*Collaborate and communicate
*Celebrate wins
*Embrace challenges
