Head of Product Marketing
Hammersmith, England
Marketing – Product Marketing /
Permanent, Full-Time /
Hybrid
AnyVan makes moving anything anywhere, easier, more affordable and greener for everyone. With Over 8 million customers across the UK and Europe since our launch over a decade ago, we’re proud to be known as the largest, fastest growing tech company in the logistics industry.
Like many popular marketplaces, we’re asset light – i.e., we don’t own any vehicles or employ any drivers. We work with our transport partners and use technology to disrupt the entire delivery and moving process to optimise the most efficient journeys.
Sustainability is a core part of AnyVan’s mission. We’re proud to say we’ve achieved carbon-neutral status on all our transport moves.
Our marketing team is looking for a Head of Product Marketing to lead all our efforts across the UK, and our EU markets. Reporting into the Chief Marketing Officer you will be responsible for defining and executing our product marketing strategy to increase revenue through effective product education, engagement, and go-to-market campaigns. You will drive first job conversion, repeat usage, and enable our customers to become successful advocates through the use of highly personalised lifecycle communications across our various owned channels. At the start you will have a CRM manager reporting in that will help to execute these communications.
What you'll be doing:
- Define and focus on the priority opportunities by becoming the voice of the customer within the team, understanding how customers are interacting with the product, and where we have opportunities to better help them based on their segments
- Drive customer and transport provider adoption of new product features and services that are developed, including new market launches
- Work with our Product Marktech squad to own the development of new features and tools that enable us to better communicate with customers throughout the journey, measuring through robust A/B testing
- Create engaging personalised content and CRM campaigns that educate customers on our service and give them the confidence to convert
- Own NPS and other metrics within the team, and develop effective tools and opportunities for our promoters to effectively promote
- Drive our repeat initiatives, looking both at acquiring customers with high propensity to repeat, as well as ensuring customers have effective tools and campaigns to encourage repeat behaviour
- Lead and own the comms technology we need, (such as tools like Hubspot, and data APIs), to ensure we can engage with customers at the right time, with highly personalised content throughout the funnel
What you'll need to succeed:
- Extensive experience (ideally 8+ years) with both B2C and B2B initiatives as you will support both sides of our marketplace growth
- Previous knowledge of CRM best practices, in particular with tools such as HubSpot
- The ability to run and analyse your own data
- Experience working with Kanban, and cross departmental squads
- A collaborative and influential approach, with the ability to gain buy-in from, and manage relationships with multiple stakeholders across technology and business operations
- Excellent communication skills - articulate and able to explain complex subjects in simple terms
- Highly commercial, you measure and understand the impact of your work on key business metrics such as revenue generation
- A bias to action with a proven track record of getting things done at high tempo
- The ability to commute to our offices in Hammersmith at least 3 days a week
- Strong alignment with our company values (outlined below)
Perks of the job:
- A highly competitive base salary that reflects your value
- Take a Break: 25 days of holiday plus public holidays, Christmas Eve on us and Long Term Service perks capped at 30days
- Keeping you healthy: In house gym, the opportunity to join Vitality with a hole host of wellbeing benefits and medical cover and enhanced sick pay
- Prepare for the future: The People's Pension with 5% employee and 3% employer contributions
- Family leave: enhanced maternity pay
- Travel: We're 2 mins walk from the tube, partner with Octopus Electric Vehicles and Evans Cycle to Work scheme, and have showers and towels if you cycle!
- Keeping you refreshed: Enjoy an in-house barista and free breakfast every day
- Social Scene: Thursday drinks and regular social activities
- Celebrating Success: 1/4 performance awards with prizes and an annual performance awards - last years winner enjoyed a 4 day all expenses paid trip to the French alps!
- Skills Booster: Opportunity to join a disruptive Technology Leader and be part of a fast-growing, innovative company reshaping the industry
DE&I
In our pursuit of fostering an inclusive and diverse workplace, we invite individuals from all backgrounds to join us in our mission. Together, let's create a culture where every voice is heard, every perspective is valued, and every person is empowered to thrive.
Please note if we are able to support visa sponsorship it will be highlighted in the requirements section of the job advert.
Working Patterns
We are extremely proud of our culture and believe in the many benefits that being in the office provides - all our roles require regular time in our office in Hammersmith.
We do not offer fully remote roles but we support hybrid working wherever possible (3 days in office, 2 days from home). However, to meet the needs of our customers and business operations many of our Operational and Commercial roles are fully office based.
Our Values:
Have fun, get it done
*Work hard, play harder
*Satisfaction in results
*Do the right thing
Progress Over Perfection
*Innovate and disrupt
*Curious and adaptable
*Work quick, learn quicker
One Team Thinking Big
*Collaborate and communicate
*Celebrate wins
*Embrace challenges
